Top 5 Best Selling Pickup Trucks: Q2 2024 Rankings
| Rank | Model | Q2 2024 Units | YTD Change | Towing Capacity (lbs) |
|---|---|---|---|---|
| 1 | Ford F-Series | 192,417 | +3.2% | 7,700-14,000 |
| 2 | Chevrolet Silverado | 137,842 | -1.8% | 7,900-13,300 |
| 3 | Ram Pickup | 131,028 | +5.1% | 8,870-15,110 |
| 4 | Toyota Tundra | 31,887 | +12.7% | 8,800-11,450 |
| 5 | GMC Sierra | 29,415 | -2.3% | 7,900-13,300 |
Table Data Source from GoodCarBadCar and Edmunds
These are the trucks Americans are actually buying right now. The Ford F-150 outsold its closest competitor (Chevrolet Silverado) by over 54,000 units in Q2 2024, maintaining its 40.2% segment dominance. Ram’s 5.1% growth makes it the fastest-rising contender, while Toyota’s 12.7% surge reflects strong demand for its updated Tundra hybrid.
Why the Ford F-150 Still Sells Best: What Buyers Care About
Three practical reasons explain the F-150’s continued sales lead:
- Real-World Towing Power: The F-150’s max 14,000-lb capacity (higher than Silverado’s 13,300 lbs) combined with Ford’s integrated Pro Power Onboard generator makes it the top choice for contractors and weekend warriors who regularly haul heavy loads Kelly Blue Book.
- Hybrid Efficiency That Matters: 31% of buyers choose the PowerBoost hybrid for its 24+ MPG in mixed driving—addressing the #1 truck buyer concern after towing capacity Kelly Blue Book.
- Value Across Budgets: With starting prices $3,200 lower than the Silverado and eight engine options, the F-150 covers everything from basic work trucks to luxury models—capturing more first-time buyers GoodCarBadCar.
Market Shift: Trucks Now 61% of All Vehicle Sales
Full-size pickups dominate 61.3% of the U.S. light vehicle market in 2024, up from 54.7% in 2020 Statista. This growth reflects trucks becoming primary family vehicles, not just work equipment.
Chart Data Source from Statista
What This Means for Buyers Right Now
- Ford F-150 remains the smartest buy if you need max towing, hybrid efficiency, or value. Its 42-year sales lead proves it solves real problems.
- Ram is the value leader with best-in-class 15,110-lb towing capacity at a lower starting price than GM trucks.
- Toyota Tundra is the dark horse—its 12.7% growth shows the hybrid powertrain resonates with buyers prioritizing reliability.
While electric trucks get headlines, 95.3% of sales still go to gas/hybrid models. Focus on payload capacity and towing first—68% of buyers won’t compromise here Edmunds. The F-150’s dominance proves trucks win when they deliver on core utility.
- Is the Ford F-150 still the best-selling truck in 2024?
- Yes. The Ford F-Series sold 192,417 units in Q2 2024, maintaining its #1 position for the 42nd consecutive year with a 40.2% segment share.
- Which truck is outselling the Chevrolet Silverado?
- Ram Pickup outsold the Chevrolet Silverado in Q2 2024 (131,028 vs. 137,842 units), marking Ram’s third consecutive quarter of growth while Silverado declined 1.8% year-over-year.
- Why is Toyota Tundra sales growing so fast?
- Toyota Tundra sales grew 12.7% due to strong demand for its i-FORCE MAX hybrid powertrain, which delivers class-leading 437 horsepower while maintaining reliability—key factors for truck buyers.
- What’s the most important feature for pickup truck buyers?
- Towing capacity is the #1 priority for 78% of buyers, followed by payload capacity and fuel efficiency. Trucks with max towing above 14,000 lbs (like the F-150 and Ram) see 33% higher conversion rates.
- Are electric trucks affecting sales rankings?
- No. EV pickups represent just 4.7% of segment sales through Q2 2024. Gas and hybrid models still dominate, with Ford’s PowerBoost hybrid alone accounting for 31% of F-150 sales.
