Toyota is the best selling car brand in the world for 2024, with 11.5 million vehicles sold globally. This report delivers the definitive ranking of automotive brands by sales volume, featuring the latest 2024 data, market share analysis, and clear explanations of Toyota’s continued leadership.
Top 5 Best Selling Car Brands Worldwide (2024)
| Rank | Manufacturer Group | 2024 Sales (Millions) | Market Share | Key Brands |
|---|---|---|---|---|
| 1 | Toyota Motor Corporation | 11.50 | 11.2% | Toyota, Lexus, Daihatsu |
| 2 | Volkswagen Group | 9.41 | 9.2% | VW, Audi, Škoda, Porsche |
| 3 | Hyundai Motor Group | 7.95 | 7.8% | Hyundai, Kia, Genesis |
| 4 | Stellantis | 6.18 | 6.0% | Jeep, Ram, Peugeot |
| 5 | General Motors | 6.05 | 5.9% | Chevrolet, GMC, Cadillac |
Table Data Source from Toyota Global Report, Volkswagen Annual Report, Kia Financial Report, Statista

Global Automotive Sales Trends (2020-2024)
Figure 1: Global automotive sales trends (2020-2024). Data Source from Toyota Global Report, Volkswagen Annual Report, Kia Financial Report
Why Toyota Is the Best Selling Car Brand
Reliability and Resale Value
Toyota vehicles consistently top reliability rankings, with 4 models in Consumer Reports’ 2024 top 10 Consumer Reports. Their cars retain 65% of value after 3 years (industry average: 52%), making them the smart financial choice Kelley Blue Book.
Hybrid Leadership
Toyota sold 2.8 million hybrid vehicles in 2024 (32% of total sales), dominating the segment with models like the RAV4 Hybrid and Camry Hybrid Toyota Hybrid Report. Their hybrid technology offers 25-40% better fuel economy without EV charging limitations.
Global Availability
Toyota operates 72 manufacturing plants across 30 countries, ensuring local production for 95% of markets. This widespread presence makes Toyota the most accessible premium automotive brand worldwide Toyota Global Manufacturing.
Conclusion
Toyota’s position as the best selling car brand in the world for 2024 is built on proven reliability, industry-leading hybrid technology, and unmatched global availability. With 11.5 million vehicles sold worldwide and a 11.2% market share, Toyota continues to outpace competitors by delivering what drivers value most: dependable transportation that holds its value. As the automotive industry evolves, Toyota’s balanced approach to electrification ensures they remain the top choice for drivers across all regions.
Frequently Asked Questions
- What is the best selling car brand in the world for 2024?
- Toyota is the best selling car brand globally for 2024, with 11.5 million vehicles sold, marking its fourth consecutive year at #1.
- How much did Toyota sell compared to Volkswagen?
- Toyota sold 11.5 million vehicles in 2024, outselling Volkswagen Group (9.41 million) by over 2 million units.
- What Toyota models contribute most to their sales?
- The Corolla (1.1M), RAV4 (1.05M), and Hilux (520K) are Toyota’s top-selling models globally, with hybrids representing 32% of total sales.
- Has Toyota always been the top-selling car brand?
- Toyota first became the world’s best selling car brand in 2020 and has maintained the #1 position through 2024, ending Volkswagen’s previous leadership.
- Why do consumers choose Toyota over other brands?
- Toyota leads in reliability (Consumer Reports 2024), resale value (65% after 3 years), and fuel-efficient hybrid options that work without charging infrastructure.



